Top Reasons Why You Should Use Meta Descriptions for Your Website
The Meta description is a summary of the content of the web page that appears as a 160 character snippet below each of the search results. The obvious advantage of using Meta descriptions is that the user knows the essence of the site that helps in deciding whether it is relevant to his query. While Meta descriptions are not factored in as a ranking parameter, they are critical for achieving click-through by users, so website owners should take to use compelling language that will encourage users to click on the listing. While Google themselves do not use a Meta description nor consider it a ranking factor, they continue to support and include them in the search results. Some top reasons why you should use and leverage Meta descriptions to boost traffic and conversions:
Keywords Become Bold In Search Results
Even if the meta descriptions do not help you to attain a better search engine page rank, it plays a vital role in getting the attention of searchers. When a query is fired by a user, the keyword will appear as bold wherever it appears in the Meta description. This means that if you are targeting a particular keyword to drive search engine traffic, you should take care to include it in the Meta description because if the query contains that keyword, the word will become bold and catch the attention of the users better prompting them to click and visit the site.
Popular Social Networking Platforms Use It
When a page is shared on any of the popular social networking sites like Facebook, LinkedIn, Google+, etc., you will observe that they typically pull in and display either the meta description from the site or the first one or two sentences of the post as the share description. If the Meta description is used, it will be shown in full, however, if the first sentences are used, they will be truncated with ellipsis […]. While users sharing the sites on Facebook or LinkedIn can edit the description if they want, most people usually don’t. According to an expert SandCrest SEO consultant, you should take care to ensure that the first couple of sentences are powerful enough to compel the users to click, in the eventuality that the full Meta description is not being displayed. In any case, crafting a crisp Meta description will work wonders for boosting click-through and take users a step more in the conversion funnel.
Used by Social Bookmarking Networks
The use of social bookmarking networks has risen rapidly with an increasing number of users wanting to keep tabs on interesting sites for reference and sharing the information with others interested in the same subject. Many of these bookmarking networks, especially those developed on the Pligg CMS; use the Meta description to describe the page. While you can always edit the descriptions carried on the bookmarking networks, you can’t depend on everyone else doing the same. It anyway saves you the bother of editing your own page submissions if your Meta descriptions are well-constructed.
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