Looking for the best email marketing service providers?
Email marketing service is a simple proof of streamlining and enhancing the email communication to identify the qualified leads, and then mature and nurture deals with those leads. It is the most cost-effective strategy for the online businesses. Learn more: How to setup a mailing list
The tools used for email marketing not only provide email support but also store and organise contact information.
Managing email marketing is easy which gives you a control over your customers while establishing a direct contact with them.
Nowadays, email marketing is a critical strategy for all types of businesses and industries. We have listed our top picks of the best email marketing services.
How do I pick the best email marketing service?
Choosing the right email marketing service significantly affect the success of your business based on the marketing campaign. The success of email marketing highly depends on the software of email marketing as they ensure you email delivery.
You should consider the following to pick the best email marketing software:
- Support of live chat, email support, phone support and knowledge base are provided
- The deliverability should be ensured and the emails should pass by the spam filters.
- All other key applications should also be linked to the email software such as an analytical tool, CRM, online store and blog.
- Your own newsletter should allow you to capture subscribers that are linked to a landing page or your site.
- Your automation requirements should be fulfilled either in case of targeted campaigns or simple autoresponders.
- The service should allow you to create autoresponders, tests, and regular newsletters.
- The visual editor should be easy to use so that you can customize the templates for emails without coding.
Now have a look at the seven top email marketing services, out of which you may choose to pick for your business. Here are the notable features with pricing details to make your choice better.
The Top 14 Best Email Marketing Services for Small Business and eCommerce in 2021
Let’s check absolutely the top 8 best email marketing services in 2021:
1. SendInBlue – Best Email Marketing Software
SendInBlue is an popular automated email marketing service with low budget as there is also a free plan with it, however limited. They actually send out emails that are transaction-based. Also, they are now using a combination of SMS and email.
The free plan is very generous as the plan is not based on the number of contacts but the number of emails. Furthermore, it manages the optimization of email layout, campaign reporting and list management. SendInBlue has an exclusive model of pricing on the basis of email volume.
The plans are quite flexible but without a money-back guarantee. However, you can choose a forever free plan to move along with SendInBlue. The pre-paid credits allow you to purchase some emails without monthly commitment.
|Free||– Unlimited Contacts |
– 9000 email/month
– 3000 email/day
|Little||– Unlimited Contacts|
– Unlimited daily emails
– 40.000 emails/monthly
|Essential||– Unlimited Contact|
– No email with logo
– Unlimited daily emails
– More than 60.000 emails/monthly
|Premium||– Unlimited Contacts|
– Advanced Automation Services
– Unlimited daily emails
– More than 120.000 emails/month
Constant Contact is the fastest and largest email marketing platform. Also, it is incredibly user-friendly and easy to use.
It helps you manage all your marketing calendars, email templates, contacts, and email lists. You get to use a free media library, sharing tools for social media, reporting, tracking, and unlimited emails. In addition, you can get the full benefit of integrating Facebook ads and eCommerce.
The layout pack in the Email Plus package includes online donations, coupons, polls and surveys, drip campaigns, and email automation so that you can maximize your open rate.
They provide support through your helpful resources such as community support, email, calls, and live chat.
Not only the online training that you receive but can you also offer live seminars throughout the country. Thus, small enterprises can get extra benefits with essential email marketing.
|Up to 3 users Unlimited monthly emails Sign up forms Customizable templates Tracking and reporting Ecommerce marketing||$20/month|
|Email plus||Up to 10 users Unlimited monthly emails Sign up forms Customizable templates Tracking and reporting Ecommerce marketing Ecommerce segmentation RSVP Coupons, online donations New customer consultation||$45 per month|
Omnisend is an omnichannel email marketing automation platform built with eCommerce in mind. Omnisend has thousands of 5-star reviews in the Shopify App store, G2Crowd, and Capterra review sites. A lot of customers love their platform because it is easy to use and helps to achieve great results.
Email marketing is the core channel at Omnisend. Omnisend comes with a drag-and-drop visual builder that allows you to create your messages in just a few clicks. On top of that, Omnisend also offers advanced email automation solutions, subscriber capture features, including forms, popups, landing pages, and more, all created with that same WYSIWYG builder.
Other channels like SMS, Push Notifications, Facebook Messenger, integration with Facebook Custom Audiences, Google helps to create a seamless communication with your customers.
|Free||– Email campaigns|
– Sign up forms
– Up to 15,000 emails per month
|Standard Plan||– Email campaigns and automation|
– 24/7 email & chat support
|Pro Plan||– Email campaigns and automation|
– SMS, Push notifications, integration with
Facebook Custom Audiences, Google
– Advanced reporting
– Priority support
|Enterprise Plan||– Everything in other plans plus:|
– Facebook Messenger
– email account migration, deliverability
– custom IP address, and much more
What makes them different is their chatbots that let you deliver personal and promotional campaigns with Facebook, Telegram, and Viber. Other exclusive features are the Web Push Notification that we can’t find in any other service provider of this kind.
- Automate Complex Flows
- Reliable SMTP server
- Chatbots with auto-reply flows
- Web Push Notification
- Resend Unopened Emails
|Subscribers||Price per month|
Hubspot is a CRM and email marketing tool provider which offers free bundle with paid plans of premium bundles. Currently, more than 70,000 users are availing its reliable service.
HubSpot CRM connects with different versions of Outlook, G Suit and Gmail. The simple drag-and-drop tool is available for customisation of emails. You can easily add your content, images, CTAs and layouts. You personalised content can also be added to pursue the target customers.
You can be benefitted with the free version which has several advanced features such as extensive analytics, email tracking, ready to use templates, list segmentation, and automation tools. It is excelled for medium and small sized enterprises.
It is perfect email marketing services for large companies
Both paid and free plans include wide range of CRM features:
|Free forever||– 2000 emails/months|
– CRM and email tools for free
|Starter Plan||– 1000 contacts|
– 1000 more contacts pay $50 per month as an additional amount
– Contact tier limit 5X
|Professional Plan||– $50 per month as an additional amount|
– 1000 contacts
– Contact tier limit is 10X
ConvertKit has the creators as their target market so course creators, Instagram stars, authors, bloggers and vloggers can use it. The major advantage is that it allow to create automation workflows on email through visual builder.
The service provides a built-in page editor where you can directly start email marketing without creating your website. The features such as advanced email segmentation, tagging and subscriber management are available.
ConvertKit is suitable for those who look for plain text emails and are willing to pay a bit more on email marketing. The source of traffic is generated by social media or YouTube channel.
A 30 days refund policy is available in case you are unsatisfied with the service. The features are same for all the plans with a trial period of 14 days which will include all the features.
There is no free package
|Basic||0-1000 Subscribers per month||$29|
|Premium||1000 – 3000 Subscribers per month||$49|
|Premium Plus||3000 – 5000 Subscribers per month||$79|
|Gold||5000 + Subscribers per month||Custom Pricing|
7. MailChimp – Best Free Email Marketing Tool
Small websites and bloggers can be benefitted with MailChimp as it is simple and offers a free plan. MailChimp are the leading marketing having more than 1 billion emails in a day.
The new features are being updated all the time. Social media integration is also intact. The templates are easily available and are easy to customize.
The advanced features of email marketing are also available like app and service integration, autoresponders, contact segmenting, A/B testing and sending according to time-zone.
MailChamp is high in demand because of its free offer. Bloggers and small businesses are high in using MailChamp who need an easy tool with advanced feature, yet free of cost. As the free packages are so extensive, there is no money-back guarantee or refund except for the technical issue from the service provider. We also built a detailed comparison Mailchimp vs Constant Contact.
|Forever Free||– 30 days email support|
– 2000 subscribers
– Over 10.000 emails in a month
|Essential Plan||– Up to 5000 subscribers $49/monthly|
– Up to 10,000 subscribers $74.99/monthly
– Up to 25,000 subsribers $189/monthly
– Up to 50,000 subscribers $259/monthly
|Standard Plan||– Up to 5,000 subscribers: $74.99/monthly|
– Up to 10,000 subscribers: $99 / monthly
|Premium Plan||– Up to 20,000 subscribers: $399/monthly|
– Up to 50,000 subscribers: $599/monthly
It is an online marketing platform that comes with a webinar solution and a landing page. It is an all-in-one marketing platform. There are unique features like the creating webinars or landing pages.
It is less efficient as compared to other email marketing platform but it can dramatically grow your list of emails. A drag and drop feature is used for email creation.
Moreover, all the advanced features are available such as software integration, autoresponders, A/B testing, and list segmentation. In order to find the increased open rates, you will be able to find a perfect time of day to send emails. It is called perfect timing.
A 30 day trial period is available where all the features are accessible. No money-back guarantee or refund option is available.
|Basic Plan||– Up to 1,000 subscribers: $15 per month|
– Up to 2,500 subscribers: $25 per month
– Up to 5,000 subscribers: $45 per month
– Up to 10,000 subscribers: $65 per month
|Plus Plan||– Up to 1,000 subscribers: $49 per month|
– Up to 10,000 subscribers: $75 per month
|Professional Plan||– Up to 10,000 subscribers: $165 per month|
– Up to 25,000 subscribers: $255 per month
|Enterprise Plan||– Up to 100,000 subscribers: $1,199 per month|
The feature of EmailOctopus that makes it different is the possibility to create subscribers forms directly from their platform for your website. Also you can build landing pages to increase your leads conversion.
EmailOctopus can build beautiful emails with pre-designed templates that can be edited with drag and drop builders. Their email tracking system looks very detailed which helps to increase your email open and click through rate.
I have to say that EmailOctopus is one of the most cheapest email marketing services. You can send about 10.000 emails to 2500 subscribers for free, if you move to the basic package with $30/month you can send 100.000 emails to 10.000 subscribers.
FluentCRM has taken over the marketing automation world by storm. Unlike most of the above email marketing services and platforms, FluentCRM is a WordPress-based plugin. With an ability to integrate with WordPress, WooCommerce, LMS, and membership plugins, FluentCRM offers solid email marketing automation features at a flat, yearly price.
The plugin has a nice, intuitive dashboard that gives you an overview of your subscribers, number of emails sent, open rate, clicks stats, and more. For contact segmentation, you can manually add contacts to lists and tags. Or, if you want, you can automate the process with dynamic segmentation and marketing automation. It also allows sending targeted email campaigns and helps you set up email sequences so you can send your emails at the right time for improving email conversion rates.
The marketing automation feature includes a visual funnel, aka automation builder. You can simply select your desired trigger, and design the funnel with actions, benchmarks, and conditional logic.
Currently, FluentCRM is powering over 8,000+ businesses that run on WordPress. One of the major reasons many businesses adopted FluentCRM is that it doesn’t charge users based on the number of contacts or the number of emails they send out. The users can self host the contacts and use any email sending service like Amazon SES, MailGun, SendGrid, etc.
Besides, the developers are rapidly improving FluentCRM and it’s expected to become a full-fledged customer relationship management system soon.
|Free||Email Marketing AutomationEmail Campaign ManagementContact SegmentationUnlimited Contacts||Free|
|1-Site License||Everything in FreeEmail SequencingIntegrations1-Site Licence||$129/Year|
|5-Site License||Everything in FreeEmail SequencingIntegrations5-Site License||$249/Year|
Everything in FreeEmail SequencingIntegrations50-Site License
It is one of the most popular tool for over 18 years and have autoresponder emails of its own. The features are simple as you expect from a good quality service of email marketing. A drag and drop email builder along with integrated plugins and pre-designed templates are the tools it offers.
Triggers based automated email sequences can be created with email follow up. It also has an ability of A/B testing, deliverability rates, and open rate data to the market. Email sign up forms can be quickly and easily generated with the website.
It is best for streamlining the marketing structures of small teams. 30-day free trial offers all the features and no refund policy.
|Package Number #1||0-500 subscribers||$19/monthly|
|Package Number #2||501-2,500 subscribers||$29/monthly|
|Package Number #3||2,501-5,000 subscribers||$49/monthly|
|Package Number #4||5,001-10,000 subscribers||$69/monthly|
|Package Number #5||10,001-25,000 subscribers||$149/monthly|
|Package Number #6||25,001+ subscribers||Get Custom Quote|
MailJet offers transactional emails. Some advanced features are also available such as team collaboration, sub-accounts, and automations. The plans are quite affordable with a substantial free offer. Drag and drop tool is effective too.
A/B testing, segmentation and automation are not accessible in free package rather you will need to upgrade to one of the paid packages to avail these options. MailJet is well suited for beginners as it is affordable and simple, yet a great tool to begin with.
|Forever Free||– 6000 emails per month|
– 200 emails daily
|Basic||– Unlimited per day emails|
– 3000 emails per month
– All features available
|Premium||– Advanced features available|
– 30,000 emails per month
– Unlimited daily emails
|Enterprise||– Dedicated account management services||Customized offer|
MailerLite is the most straightforward service for email marketing. The most powerful features it offers include A/B testing and everything you want in the basic plan starting at $0. The more features will cost you at least $10.
However, it is a good choice for those who look for a straightforward marketing service. If you are a creator, then you might not want to spend time on marketing. So MailerLite gives you simple tools for sending emails and newsletters.
There are many tools for automation, surveys, popups, and landing pages. All these aspects are dealt with in different user interfaces. All of these UIs are straightforward and Spartan enough.
The drag and drop editor makes it easier for all users to design a message in good quality. MailerLite offers a 30-day trial period for premium features.
|Free||12,000 emails/month Video tutorials Email support File manager Drag and drop editor Mobile friendly Subscriber management Embedded signup Landing pages A/B testing RSS campaigns Surveys and email campaigns Analytics||Free for 1000 subscribers|
|Premium||Unlimited emails/month Email support File manager Live chat and Mailer Pro Drag and drop editor Mobile friendly Custom HTML and Newsletter templates Subscriber management Embedded signup Landing pages Promotion popups dedicated IP A/B testing RSS campaigns Surveys and email campaigns Click maps and Opens by location A/B split testing Unlimited domains Analytics||$10 for above 1000 subscribers Increases x2 for doubled the number of subscribers|
Drip is an excellent email marketing service for digital marketers, bloggers, and eCommerce. The Drip offers many tools that help you in easy personalization, sales funnels, and market automation.
You will experience a seamless integration for all the website builders, including WooCommerce and WordPress. It lets you have easy signup and popups for your website. As a result, you get more leads.
Drip offers a more visual automation workflow, list groups, split testing, email segmenting, and more innovative marketing automation tools than its competitors. With these features, you can get several targeted customers to enhance your sales.
You get easy and quick support with Drip, as you can send emails in bulk while engaging and connecting with the clients directly. Moreover, the amount of revenue generated using the email marketing campaign also gives an idea of eCommerce revenue.
All the plans give a free trial of 14 days.
|14-day trial||1-500 emails Unlimited user accounts Support emails Pretty templates Expiry links Top-selling products Abandoned/recommended products A/B split testing Forms and built-in SMS Visual workflow builder Workflow dashboard||Free|
|Premium||Unlimited emails Unlimited user accounts Support emails Pretty templates Expiry links Top-selling products Abandoned/recommended products A/B split testing Forms and built-in SMS Visual workflow builder Workflow dashboard SMS and MMS||$19/month|
Moosend is a powerful platform for email marketing that offers state of the art marketing automation and world-class features. Moreover, it provides an award-winning user interface.
It is used to manage mailing lists and multiple email campaigns in addition to send responsive and striking newsletters. These newsletters are created with a campaign editor. With this automation marketing tool, you can build intelligent campaigns.
You get a meaningful campaign report, subscription forms, landing pages, personalisation tags and email automation.
Over 500 companies around the globe including Fortune and Fledging startups use Moosend. Moosend engages email subscribers to help you grow your business.
The pricing starts at $10 per feature per month. However, there is a free version to get you a free trial. Pricing depends on unique users throughout the email lists. For 3 months, you get a 5K plan for free. After the trial period ends, you are charged $10 per month. They offer special discounts if you subscribe to annual 6-month plans.
- Event-triggered actions
- AB testing
- CAN-SPAM compliance
- Dynamic content
- List management
- Lead qualification
- Drip campaigns
|Free||No credit card needed Unlimited emails Sign-up and subscription forms Reporting and analytics||$0|
|Pro||Landing pages Transactional emails Phone support SMTP server 5 team members||$8 per month|
|Enterprise||Custom reporting Account manager SSO and SAML On-boarding and migration 10 team members Service-level agreements||Custom plan|
Why choosing the best email marketing service is important?
Email marketing services are there to help your businesses increase in terms of their market and customers. The best services for email marketing help an easy way to create seamless workflows and professional emails.
The first step is to find the best email marketing service which offers an effective marketing plan. The email marketing service provides a less expensive way as compared to direct mail marketing.
The best email marketing service offers all the tools required for small businesses to create professional and personalized emails. Also, it should provide a user-friendly interface with different pricing packages that fit your budget. That is why the best services offer a free trial to get to try their features beforehand.
Despite the low cost, the best email marketing service should offer specific tools that make it easy for you to create emails. Such as drag and drop editor or email templates to create quality messages.
A small business may look for a free email marketing program that offers the necessary features to start its marketing campaigns. There are email marketing services that provide over 10,000 emails monthly in a free plan.
Moreover, it should send bulk emails that are all targeted and personalized according to your business. It is called automated marketing. The best services also make it easy to manage the contact list. It further ensures that the email campaigns should not directly go to the spam folders of the receivers.