When it comes to email marketing, finding the right software that suits your business' needs is crucial. While Constant Contact has been a popular choice for many, it may not be the perfect fit for everyone.
In this article, we will explore the top 7 Constant Contact alternatives for 2023, ranking and reviewing them based on various factors such as features, pricing, and ease of use.
This will help you make an informed decision on the best email marketing platform for your business, ensuring you connect with your audience efficiently and effectively.
Here is a summary of the best Constant Contact alternatives:
Constant Contact Key Drawbacks
There are several reasons why you may consider looking for Constant Contact alternatives. The main drawbacks are:
- Cost: Constant Contact's pricing can be quite high when compared to other email marketing platforms. This may not be ideal for small businesses or those on a tight budget.
- Limited automation: While Constant Contact does offer some automation options, it lacks advanced features, such as complex workflows and behavioral triggers, that some businesses may require.
- User interface: Some users find the platform's interface to be outdated and less intuitive compared to other email marketing software.
- Integrations: Constant Contact's integrations are limited, which could be a drawback for businesses that rely on third-party tools and apps.
- Limited email template customization: For users who want to create unique emails, Constant Contact's email template customization features are somewhat limited when compared to other platforms.
- No built-in CRM: Constant Contact does not offer a built-in CRM, which could be an issue for businesses that want to manage their contacts and campaigns from one platform.
- Advanced analytics and reporting: Although Constant Contact provides some analytics and reporting, it lacks more advanced features that businesses may require to optimize their campaigns.
The Top 7 Constant Contact Alternatives
Let's review them one-by-one:
- Powerful Email Marketing
- Automations and Segmentation
- Integrations with Popular Platforms
- Starting from $0/month (Free Plan)
- Generous Free Plan
- Easy-to-use Drag and Drop Editor
- Wide Range of Templates
- Advanced Segmentation and Targeting
- Extensive Integrations
- Steep Learning Curve for Advanced Features
- Expensive for High Subscriber Counts
- Customer Support Limited on Free Plan
Mailchimp stands out as a budget-friendly Constant Contact alternative, offering an all-in-one marketing platform for businesses of all sizes. With a vast array of tools and features, Mailchimp can help businesses grow their audience, market products or services, and manage customer relationships effectively.
However, some users have criticized the platform for high prices and poor customer service. In this review, we'll delve into the aspects which make Mailchimp a viable option for businesses seeking a more affordable and feature-rich Constant Contact alternative.
User Interface: Mailchimp have received positive feedback from users. With features such as Content Studio, Creative Assistant, and Dynamic Content, creating visually appealing email campaigns and managing them is a breeze. However, some users have reported issues with uploading templates and slow website performance.
Marketing Automation: Mailchimp's marketing automation features are comprehensive, with customer journeys and integrations with other software tools for more advanced automation. However, some users have encountered difficulties in creating automation and limitations on email sends.
Integrations: Mailchimp offers seamless connectivity with popular applications such as WordPress and Zapier, making it an attractive Constant Contact alternative. However, the platform's outdated newsletter creator has been a point of criticism among users.
Email Templates Customization: With features like Subject Line Helper and Campaign Templates making it easy to create customized emails. Nonetheless, some users have reported dissatisfaction with the limited number of free contacts and the recent reduction from 10,000 to 500.
Pricing: It is a crucial factor for businesses considering a Constant Contact alternative. Mailchimp's free plan allows up to 500 subscribers and 1,000 sends per month, while paid plans start at $20 per month for 0-500 subscribers.
In conclusion, Mailchimp provides a feature-rich and cost-effective alternative to Constant Contact, with an easy-to-use interface, robust marketing automation features, extensive integrations, customizable email templates, and a competitive pricing structure.
- Powerful Marketing Automation
- Comprehensive CRM
- Email Marketing Integration
- Starting from $9/month
- Intuitive drag-and-drop interface
- Advanced segmentation options
- Wide range of third-party integrations
- Highly customizable and scalable
- Strong customer support
- Can have a steep learning curve
- SMS marketing may be costly
- Some templates could be more visually appealing
ActiveCampaign is a powerful Constant Contact alternative that excels in providing advanced automation capabilities for your marketing campaigns. It's designed to help businesses of all sizes streamline their marketing efforts, with a focus on intuitive email marketing, robust SMS marketing, and an integrated CRM.
If you're looking for a platform that goes beyond the basics, ActiveCampaign is worth considering.
The user interface of ActiveCampaign is relatively straightforward, allowing both beginners and experienced marketers to navigate the platform with ease. However, some users have reported the dashboard can be overwhelming at first, but it becomes more intuitive with regular use.
One of the standout features of ActiveCampaign is its marketing automation capabilities. It offers a range of options for creating complex workflows and sales funnels, setting it apart from Constant Contact's more basic automation features.
ActiveCampaign is an excellent choice for those seeking granular-level segmentation and the ability to set up advanced automations.
When it comes to integrations, ActiveCampaign offers around 270, which is less than Constant Contact's 400. However, the platform's built-in sales CRM feature is a unique advantage not available with Constant Contact.
Customizing email templates is simple with ActiveCampaign's drag-and-drop email builder. The platform also offers personalization options, dynamic content, and split testing in emails and automation workflows, giving you the flexibility to create engaging and targeted email campaigns.
In terms of pricing, ActiveCampaign offers four plans with varying pricing tiers, starting from $9/month for 500 contacts (Marketing Lite plan).
While there is no free version, a 14-day free trial is available to test the platform's features. Comparatively, the pricing gap between ActiveCampaign and Constant Contact is not significant, but high-volume senders can save with ActiveCampaign.
In conclusion, ActiveCampaign is an excellent alternative to Constant Contact for businesses seeking advanced marketing automation features and an integrated CRM. Its user-friendly interface, extensive customization options, and competitive pricing make it a top choice for marketing professionals.
- Email Marketing
- SMS Marketing
- Marketing Automation
- Starting from $25/month
- User-friendly interface
- Affordable pricing plans
- Wide range of email templates
- Advanced automation features
- Reliable deliverability
- Limited integrations
- Some features locked on lower-tier plans
- Customer support could be improved
Sendinblue stands out as a user-friendly alternative to Constant Contact, offering a comprehensive suite of marketing tools for businesses seeking an intuitive and feature-rich solution.
With an easy-to-use interface, advanced marketing automation capabilities, and a competitive pricing structure, Sendinblue is an excellent choice for businesses looking for a more advanced and cost-effective email marketing solution.
One of the key factors that make Sendinblue an attractive Constant Contact alternative is its user interface and ease of use. The platform's drag and drop builder allows users to create customizable campaigns effortlessly, catering to the needs of both beginners and experienced marketers.
This user-friendly interface has received high praise from customers worldwide, many of whom have found it highly intuitive and simple to navigate.
Sendinblue's marketing automation features set it apart from Constant Contact, offering users the ability to create complex automation workflows using if/then/else logic. This facilitates the personalization of customer journeys, lead scoring and nurturing, and allows businesses to react to customer behavior effectively. The platform also provides dynamic segmentation and automation to simplify list management and improve email campaign targeting.
Another advantage of Sendinblue is its integration capabilities. The platform can seamlessly connect with a range of popular third-party applications, including Facebook Ads, Slack, and eCommerce platforms. This interoperability ensures that users can manage all aspects of their marketing campaigns from within Sendinblue.
Sendinblue's email template customization is superior to Constant Contact, providing users with more options to design and personalize their communications. With a variety of visually appealing email templates and an HTML code editor, users can create and send targeted marketing messages that resonate with their audience.
Lastly, price is a critical decision-making factor for businesses considering a Constant Contact alternative.
Sendinblue's pricing plans are based on the number of emails sent rather than the number of contacts stored, making it an attractive option for businesses with growing contact lists.
The platform offers a free plan with 300 daily email sends and unlimited contact storage, while paid plans start at $25 per month for 20,000 emails. This competitive pricing structure ensures that Sendinblue remains an affordable choice when compared to Constant Contact.
In summary, Sendinblue shines as a powerful and user-friendly Constant Contact alternative that offers advanced marketing automation features, seamless integrations, customizable email templates, and a competitive pricing structure.
- Powerful Email Marketing
- Marketing Automation
- Landing Pages & Webinars
- Starting from $15/month
- Easy-to-use drag-and-drop editor
- Wide range of email templates
- Advanced marketing automation features
- Comprehensive analytics and reporting
- Integration with popular platforms
- Higher learning curve for beginners
- Phone support is limited
- No free plan available
GetResponse emerges as a strong contender for businesses seeking a Constant Contact alternative, thanks to its extensive features and affordable pricing. As an all-in-one marketing solution, GetResponse excels at delivering a variety of tools such as email marketing, website builder, marketing automation, and more. It caters to businesses of various sizes with pricing plans that include a free option, perfect for new ventures.
One standout feature of GetResponse is its vast suite of marketing tools, which make it an ideal choice for businesses looking to broaden their outreach.
Its AI-powered tools, such as AI Subject Line Generator and AI Email Generator, streamline the email creation process and optimize marketing efforts.
Additionally, GetResponse's GDPR compliance and consent fields ensure proper consent and information tracking, instilling confidence in its users.
When it comes to integrations, GetResponse outshines its competitors, offering seamless connections with platforms like Shopify, Salesforce, and others. This allows users to expand their marketing reach and streamline their campaigns with ease.
While GetResponse shines in many areas, user reviews indicate some negative experiences too. For example, a few users have reported issues with account upgrades, billing, and customer service. However, the company has shown a commitment to addressing such concerns, responding to negative reviews, and offering resolutions. As a Constant Contact alternative, GetResponse maintains a positive reputation for its user-friendly platform and valuable resources for businesses.
Pricing: GetResponse offers a free plan supporting up to 500 contacts, whereas its Basic plan starts at $15 per month for up to 1,000 subscribers. In comparison, Constant Contact is 50% more expensive. GetResponse's affordability makes it a cost-effective choice for businesses seeking a comprehensive marketing solution.
Customization is another area where GetResponse excels, offering a variety of email templates and a user-friendly interface. This enables businesses to create tailored campaigns that resonate with their target audience. However, users should also consider email deliverability, which could be improved.
To sum up, GetResponse is an excellent Constant Contact alternative, offering a plethora of features and integrations. If you're seeking a well-rounded marketing solution to boost your online presence and drive business growth, GetResponse is a solid option to consider.
- Easy-to-use Email Builder
- Automation Features
- Advanced Analytics
- Starting from $10/month
- Intuitive interface
- Responsive email design
- Flexible pricing plans
- 24/7 customer support
- Free plan available
- Limited integration options
- Strict approval process
- No phone support
MailerLite is a feature-rich email marketing platform, making it an excellent alternative to Constant Contact for businesses in search of customizable email templates and efficient marketing tools.
With a wide range of features such as drag-and-drop editor, automated email campaigns, and personalized transactional emails, MailerLite caters to businesses of all sizes looking to improve customer engagement and grow their audience.
The user interface of MailerLite is simple and intuitive, allowing even beginners to create professional-looking emails and newsletters with ease. It offers 24/7 support with a 97% satisfaction rate, ensuring that users receive prompt assistance when needed. However, some users have reported issues with account activation and integration, indicating that there's room for improvement in these areas.
Email template customization is strong point for MailerLite. With a good selection of modern, mobile-responsive templates and an easy-to-use drag-and-drop editor, users can quickly create attractive and impactful email campaigns. This feature, combined with the platform's competitive pricing, makes MailerLite an appealing choice for businesses seeking a Constant Contact alternative.
When it comes to marketing automation, MailerLite excels with its advanced features, including auto resend email campaigns to non-openers and click maps to track user interactions. This makes it a more user-friendly and powerful alternative to Constant Contact, which may lack some of these advanced tools.
In terms of integration, MailerLite has a solid lineup of compatible web apps, such as Stripe, Zapier, Shopify, and Facebook. Although some users have encountered integration problems, the majority are satisfied with the available options.
Pricing: MailerLite offers a free plan with limited access to email templates, perfect for small businesses or freelancers just starting out.
Paid plans start at $9, with unlimited emails per month, and the platform even offers a 30-day trial of premium features without requiring credit card information. This affordable pricing makes it one of the most cost-effective options on the market.
In summary, MailerLite is a powerful and user-friendly email marketing platform that serves as an excellent alternative to Constant Contact for businesses seeking customizable email templates, advanced automation features, and competitive pricing.
Although some users have faced minor issues, the overall positive reviews and satisfied customers make it a top choice for businesses looking to improve their email marketing strategy.
- All-in-One Marketing Platform
- CRM Integration
- Marketing Automation
- Starting from $50/month
- Easy-to-use interface
- Wide range of features and tools
- Strong CRM integration
- Excellent customer support
- Scalable plans for businesses of all sizes
- Can be expensive for small businesses
- Steep learning curve for some features
- Limited customization options
HubSpot stands out as a comprehensive Constant Contact alternative, offering an all-in-one platform for marketing, sales CRM, customer service, and CMS needs. As a built-in CRM solution, HubSpot is designed to cater to small and medium-sized businesses looking for a powerful yet easy-to-use tool to manage their leads and customer interactions.
One of HubSpot's key strengths is its seamless integration of CRM and marketing automation features. Users can easily capture new leads and nurture them using personalized bulk emails, which are automatically optimized for different devices. This enables businesses to effectively engage with their contact list and deliver tailored content based on website activity and customer data.
User Interface and Ease of Use: HubSpot's intuitive design makes it simple for beginners to grasp, while remaining powerful enough for more advanced users. The drag-and-drop editor and template builder allow for easy customization of email templates, and A/B testing helps optimize marketing campaigns for the best results.
HubSpot's integrations with various tools and platforms further enhance its capabilities as a Constant Contact alternative. The platform offers ad management, live chat, online form builder, and more – all working together to create a cohesive marketing ecosystem. The ability to manage customer communications from one universal inbox streamlines customer service efforts, contributing to a more efficient workflow.
Pricing: HubSpot provides a free plan that allows users to send 2,000 emails per month. For additional features and contacts, paid plans start at $50/month – which is a notable 400% higher compared to Constant Contact. However, it's essential to consider that HubSpot offers a broader range of tools, making it a more comprehensive solution.
In conclusion, HubSpot's all-in-one platform, ease of use, and advanced automation features make it a strong Constant Contact alternative for businesses seeking a more versatile solution. While its pricing may be higher, the additional tools and functionality provide users with greater value and enhanced marketing capabilities.
- Powerful Automation
- Advanced Analytics
- Starting from $9/month
- Intuitive drag-and-drop builder
- Wide range of professionally designed templates
- Robust email automation tools
- High deliverability rates
- Easy segmentation and targeting
- Higher cost for small businesses
- Limited free plan
- Some integrations may require third-party tools
Campaign Monitor, now called Marigold, might be the perfect fit for your email marketing needs. As an advanced analytics and reporting tool, Marigold offers a user-friendly, drag-and-drop email builder, ensuring that even those without coding experience can create customized, mobile-responsive campaigns.
A standout feature of Marigold is the visual journey designer, which allows for the creation of seamless customer journeys with perfectly-timed email sends. Additionally, the platform provides SMS services, which, when combined with email marketing, helps businesses build stronger connections with their audience and maximize ROI.
One of the most significant advantages of Marigold over Constant Contact is the availability of simple automation sequences on the basic plan. For more advanced automation, upgrading to a higher tier is required.
Other benefits include 24/7 live customer support, transactional email capabilities, and dynamic email content using if/else conditions. However, it's worth noting that some users have reported issues with the mobile app and found the pricing of premium plans to be on the higher side.
Despite these drawbacks, many users continue to rely on Marigold for their email marketing needs, praising its ease of use and impressive range of integrations.
The platform also offers free professionally-designed templates for various purposes, including marketing offers, product announcements, newsletters, and event promotions. This extensive library of templates ensures that your campaigns always look professional and engaging.
Pricing: Marigold isn't the cheapest option on the market, but it does provide some savings when compared to Constant Contact. For example, the ‘Basic' plan starts at $9/month, providing a competitive alternative for businesses looking to switch platforms. It's essential to consider the unique features, pricing, and user reviews before making your final decision on an email marketing platform.
In summary, Marigold, formerly known as Campaign Monitor, offers a compelling alternative to Constant Contact, with advanced features, user-friendly interfaces, and competitive pricing. Although it has some drawbacks, such as mobile app issues and higher premium plan costs, the benefits of this platform outweigh the negatives for many businesses.
With excellent customer support, a wide range of integrations, and an extensive library of templates, Marigold could be the email marketing solution you've been searching for.
In conclusion, when searching for the best Constant Contact alternatives for 2023, it is essential to consider factors such as cost, features, and integrations. As seen above, there are several email marketing platforms offering various starting prices and functionality, catering to different business needs.
Our final recommendations based on features:
- Mailchimp – cheaper (with free plan)
- ActiveCampaign – best for automation
- Sendinblue – best for ease of use
- GetResponse – best for integrations
- Mailerlite – best for templates customization
- Hubspot – with built-in CRM
- Campaign Monitor – best for advanced analytics
By evaluating each alternative, you can make an informed decision on the best email marketing software for your business, ensuring you create and manage successful campaigns while connecting effectively with your audience.
Ludjon, who co-founded Codeless, possesses a deep passion for technology and the web. With over a decade of experience in constructing websites and developing widely-used WordPress themes, Ludjon has established himself as an accomplished expert in the field.