Seems like you are trying to create your own blogging website and start to make money, but confusion took over your mind and you don’t know how to select the most suitable blogging platform. Obviously, find out and selecting what is the best blogging platform is difficult, especially for beginners. Here, we present the pros and cons of some blogging websites to help you choose the best for writers among these.
What Is The Best Blogging Platform?
WordPress.org is one of the best blogging software in the world for writers. It was started in 2003 and now it powers over 30% of the overall websites. WordPress.org provides an open-source platform for free which allows in building the blog and website in a matter of minutes. The user needs to sign-up with the hosting provider; therefore, you can have full control over the blog and your blogging platform.
The software from WordPress.org is free. However, getting a domain name costs $14.99/year, and to host a website, it costs $7.99/month. A web hosting and domain name are required to start any kind of website. Thus, apparently, nothing’s available at $0.
It is search engine friendly which means creating SEO based URLs and tagging of posts is easy. For additional features, more number of SEO plugins is available. You can also use the unlimited theme library that this platform offers some of the best themes can be found here
Here is what Google Trends shows about WordPress. But it’s not 100% accurate because nowadays a lot of people do not search for WordPress, they go instead directly to WordPress.org website, WordPress.com or related websites like Themeforest.net to start their blog site.
- You can control your website entirely.
- Adding extra features to blog such as paid membership, online store and forums is easy to add for growing a blog. This feature makes WordPress.org the best money making platform for blogging.
- Working on own website is complex and involve certain learning curves.
- Managing security and backups is an additional task to managing a website.
“Wordpress.org lets you be creative as much as you want by providing a blank canvas.”
“At times different plugins can cause conflicts, which can be very hard to debug. With so many plugins available it can be confusing at time to know which one to use.”
Wix is a powerful and one of the best platform for blogging. It provides an easy option with drag and drop and gives you your own blogging website unlike Medium. Small businesses can find a solution for their website reach out by using the Wix Blog App. It was started in 2006 for everyone to create personal website without coding. Now, it has more than 110 million users throughout the world.
The basic website builder is free which gives you a free account at Wix.com. It offers a 14-day trial but the custom domain costs you $4.50/month. Moreover, the premium packages range between $8.50 to $25.50/month.
- The startup is easy and quick
- Drag and drop tools are easy to use with no coding
- The third part apps and hundreds of templates are available to customize the site.
- Limited third part apps
- Template cannot be changed any time at later stages of website development
- Free account has limited options and a lot of ads on the site.
“There is no online chat for support, and this is bad when you have urgency. So, you need to send an email, and this is not the fastest way.”
“I love the ease of making and duplicating websites for my team. Easy to add urls to buttons all around super easy.”
Google provides a free blogging website creating service through Blogger. It is an easy and quick method of creating blog for the people who are not very tech-savvy. It was founded in 1999 and is considered as the earliest in blogging world. Google attained it in 2003 and redesigned it to a product that we have today. Blogger only needs a Google account to start with.
Blogger is absolutely free and it gives the user a subdomain with the extension named blogspot.com. However, a custom domain is available from a third part that registers your domain.
- Managing and using Blogger is easy in technical manner.
- It is free
- The Google’s robust reliability and secure platform is an additional benefit for the user.
- Limited blogging tools and no new features are added.
- Limited templates and design options. Also, the third part templates are of low quality.
- No new features or updates are added.
“No coding experience, no problem! Blogger is for you!”
“Blogger’s lack of evolution is a cop-Out for any Experience level.”
Medium started in 2012 and now is known for a big community of experts, journalists, bloggers and writers. It has limited social networking features yet easier to use as compared to other blogging websites. It works more like a social networking platform where creating account followed by publishing of articles. After sign-up a web-address is allowed. However, the user cannot use personal domain.
Medium is free however, the lack of control and monetization lead people switch to WordPress from Medium.
- A user can only focus on writing instead of designing.
- An online community already exists with similar interests.
- It is easy to use and does not require any coding skill.
- User can’t make money by posting ads.
- Personal domain name cannot be acquired.
- Medium has the control over the audience, it means losing blog will lose your followers.
“Medium is the best platform for the reader/writer, as well as for the company, however, it has a spam score of 11% but still, I will recommend it because it’s providing vast knowledge due to its large writer base.”
“Medium is a great platform to reinforce strong beliefs already held by the far leaning left who embrace socialism, hate Trump and America, and seem to be interested in little else.”
The creator of WordPress.org and Automattic started WordPress.com as a blog hosting service in 2005. It offers a basic service free of cost. Additional options are available for purchase like other premium services such as additional storage and a custom domain name. It is a good option for the users who do not want self-hosted website with extra advanced features.
The basic account is free of cost with branding and WordPress.com ads. However, a personal plan is available at $4/month to hide ads and logo of WordPress from your webpage. A custom domain is also available with extra storage and templates at $8/month.
- Easy to manage and use
- Absolutely free with the subdomain wordpress.com.
- No coding setup needed.
- Blog is not yours and wordpress is liable to suspend the account if you go against their terms.
- You cannot post your ads instead WordPress will post their branding and ads on free domain.
“WordPress.com is a great choice for new bloggers to be able to quickly build a simple and stylish website to get your voice out to the world.”
“I am using WordPress for quite some time. It’s easy to use for a beginner who just started their own site. It has lots of features to offer.”
It’s a service of website building which gives an opportunity to the user to create beautiful websites with drag and drop tools. The target audience of Squarespace is business owners who look for easy ways of ensuring their online presence. Squarespace was launched in 2003 and now powers hundreds of websites.
Squarespace offers different pricing plans for online stores and websites. The price for a personal website is $16/month and if the user wants to pay for the whole year, it costs $12/month in advance. On the other hand, the price of online stores ranges between $26/month to $40/month.
- It offers separate domain names for eCommerce stores and SSL/HTTPs.
- Squarespace offers professional yet beautiful templates
- It is easy and simple for beginners who are less tech-savvy.
- Only a few tools and services offer integrations.
- The user can only use the features available in proprietary platform.
“Squarespace has some very good themes but we do some tweaking to improve some of the look and feel. They are fully responsive”
“It’s got no-frills, but it’s a way for people to get in touch. It works for me, but if you want more, know that you’ll be putting in the work.”
Tumblr is a bit different as compared to other blogging platforms. It has the features of social networking with microblogging which include built-in tools for sharing, reblogging, and following blogs. However, it ranks 15th in the list of best blogging platforms with only 2.9 stars which means most customers are not happy.
It is free to use but a custom domain can be purchased separately for a personal blog. Third party apps and themes are also available.
- Easy to use and set up
- Integrated component of social media
- Several themes but without any additional feature
- It is difficult to import your blog to any other platform from Tumblr.
“Tried numerous times to enter but I get NO response to my email even though it appears to be in their system.”
“Tumblr is fantastic if you have a lot of interests and don’t mind jokes, memes, gifs or pictures related to those topics”
Jekyll is basically static sites and is designed with extra template language known as a liquid. It is an open-source static site and is used for blog publishing service. In other words, you can easily speed up development. It allows you to work without coding.
The free domain come with GitHub.com but a custom domain is also available.
- Extremely fast because of static assets.
- Version control helps checking the entire website content.
- No upgrading or loss of content as GitHub has a backup of the entire content.
- Working in Markdown, Sass and Html files is complicated for less tech-savvy persons
- Only limited plugins for compilation.
“Jekyll may not be the best option for people who aren’t interested in editing their websites in a text file and would rather have a WordPress-esque back-end from the beginning.”
“Jekyll works best with a hosted solution like GitHub Pages or Elastic Beanstalk or something else where code/content can be deployed once, quickly, and left alone.”
LinkedIn is basically a site for resume hosting. In a lot of ways it can be regarded as a job-hunting app but in the last decade it has modified its content dramatically. It is now used to build a business blog. Almost entire audience is premium and about 45% of the readers belong to managerial positions. Its blogging platform is called pulse and the users can simply post their blog.
Anyone having an account on LinkedIn can post a blog. But the premium account is available in four tiers that range between $29.99 and $59.99/ month. Sales professionals are charged $79.99/month and recruiters have to pay $119.95/per month for premium accounts.
- Pre-existing community of people with similar interests read the posts and the connection is made strong.
- A network for business opportunities is easy to build.
- The entire traffic is controlled by the host.
- You cannot control the viewers and readers and always beholden to the algorithm.
“LinkedIn Publisher helps me connect with my target audience: ambitious, mid-career professionals.”
“One great thing about it is if someone engages my content, that person’s connections are able to see that their connection engaged in my content – even if they have no connection with my company.”
Guest blogging or guest posting attract the target traffic to the original website. External links enhance the domain authority and offers mutual benefit for the website hosting and the guest blogger. Likewise, better relationships are built with peers of interest. It is important to find out a blogger with valid twitter or Facebook account where they regularly share their blog posts. Secondly, they should have high domain authority to amplify SEO ranking.
One needs to create a concise bio of the author with a relevant link to the previous blog posts. All you need is to focus on generating your profile and you will in turn be paid by the businesses for writing for them without owning a blog site.
- Featuring guest blogs on your own blog will help you giving fresh content in a new perspective to your audience.
- Great way to make domain authority and raising SEO ranking.
- Finding writers of your own niche may be challenging.
- Spam bloggers may bribe blog writers to post the content of low quality.
“The guest blogs are a great way to educate the readers instead of promoting one’s own service or product.”
Tips for choosing right platform
- Safety and security
A free site is okay as long as the site is for fun. But the third party host changes the procedures and policies without prior notice. Therefore, chosing a platform that offers backup and security of the content is wise.
Free blogging allows you to add functions such as header, footer or social buttons. Simple customization is available for free. Invest where the party provides maximum customization.
Free is best. It’s well and simple. For more serious bloggers, the investment will increase your commitment. So, start with simple and then move to upgrade and invest for more population.
- Monitize the blog!
How technically confident are you?
- Do you have the strength and are you ready to capitalize on your strengths?
- Are you focused?
- Do you closely monitor your strengths
- What is your target audience?
- Do you seek the encouragement of other’s successes?
Ask yourself these questions to check your level of technical confidence.